Privacy Policy
Effective date: March 1, 2026
EntityPing ("we," "us," or "our") operates the entityping.com website and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. We are committed to protecting your privacy and being transparent about our data practices.
By using EntityPing, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our service.
1. Information We Collect
Account Information
When you create an account, we collect your name, email address, and company name. This information is necessary to set up your account and deliver our service.
Payment Information
Payment processing is handled entirely by Stripe. We do not store your credit card number, CVV, or full payment details on our servers. Stripe may collect and store your payment information in accordance with their own privacy policy.
Usage Information
We use Plausible Analytics, a privacy-friendly, cookie-free analytics platform, to understand how visitors use our website. Plausible does not use cookies, does not collect personal data, and does not track users across websites. All data is aggregated and no individual visitors can be identified. You can review Plausible's data policy for more details.
Communications
If you contact us via email or through our website, we may retain the content of your messages along with your email address and our responses in order to handle your inquiry.
2. How We Use Your Information
We use the information we collect to:
- Deliver our service — Send you daily CSV files containing business lead data matching your selected filters and plan.
- Process payments — Manage your subscription billing through Stripe.
- Improve our service — Understand usage patterns (via anonymous, aggregated analytics) to make EntityPing better.
- Communicate with you — Send service updates, respond to support requests, and provide account-related notices.
- Prevent abuse — Protect against fraud, unauthorized access, and other malicious activity.
3. Data Sources for Business Leads
The business lead data we deliver to our subscribers is sourced exclusively from publicly available records, including:
- State Secretary of State filing records and business registrations
- Industry directories and professional licensing databases
- Permit records and other publicly accessible government databases
All data is derived from public records that are freely accessible. We do not purchase data from private data brokers, scrape social media profiles, or collect information through deceptive means.
4. Cookies and Tracking
EntityPing does not use tracking cookies. We use Plausible Analytics, which is a cookie-free, privacy-focused analytics tool. Plausible does not track individual users, does not collect personal information, and is fully compliant with GDPR, CCPA, and PECR without requiring cookie consent banners.
We may use essential cookies strictly necessary for the functioning of our service (such as maintaining your login session). These are not used for tracking or advertising purposes.
5. Third-Party Services
We use the following third-party services:
Stripe
Payment processing. Stripe handles all payment card data in accordance with PCI-DSS standards. We never have access to your full card details. See Stripe's Privacy Policy.
Plausible Analytics
Privacy-friendly website analytics. No cookies, no personal data collection, no cross-site tracking. All data is aggregated. See Plausible's Data Policy.
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
6. Data Retention and Deletion
We retain your account information for as long as your account is active or as needed to provide you with our service. If you cancel your subscription:
- You retain access to the service through the end of your current billing period.
- Your account data is retained for 90 days after cancellation in case you wish to reactivate.
- After 90 days, your personal data is permanently deleted from our systems.
You can request immediate deletion of your account and associated data at any time by contacting us at hello@entityping.com. We will process deletion requests within 30 days.
7. Your Rights (GDPR and CCPA)
Depending on your location, you may have the following rights regarding your personal data:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete personal data.
Right to Deletion
Request deletion of your personal data from our systems.
Right to Portability
Request your data in a structured, machine-readable format.
Right to Opt Out
Opt out of the sale of personal information (we do not sell your data).
Right to Non-Discrimination
Exercise your rights without receiving discriminatory treatment.
To exercise any of these rights, contact us at hello@entityping.com. We will respond to your request within 30 days. We do not sell your personal information to third parties.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption in transit (TLS/SSL), secure password hashing, and limited access controls. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
EntityPing is a business-to-business service and is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Effective date" at the top of this page and, for material changes, notify you by email. Your continued use of EntityPing after any changes constitutes acceptance of the updated policy.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Email: hello@entityping.com
Company: EntityPing